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Quick guide to Google Search Console

How to Setup Google Search Console (formerly Webmaster Tools) on Your Photography Website

The number of daily searches on Google reached 3.5 billion in 2018, which equates to 1.2 trillion per year. It’s a known fact that anyone who doesn’t have a strong presence on Google is losing valuable business opportunities as well as customers.

But don’t you sometimes wish Google would just tell you how to get more search traffic? It actually does through Google Search Console, and in this article we explain how you can use it to make sure Google finds your website and shows it for the correct search queries.

Google What?

Google Search Console, previously known as Google Webmaster Tools, is described by Google as a free service that helps you monitor and maintain your website’s presence in Google Search results.

Webmasters rely on it every day to create websites that rank high in search engines and receive a lot of traffic, but it’s easy-to-use nature and simple user interface make it an invaluable resource for many different professionals, including photographers.

Why Should I Use Google Search Console?

There are many different ways how Google Search Console can help you optimize your website’s presence in Google Search results:

Fix security issues:

Google Search Console allows you to see if there are any security issues with your website’s content. Such errors have a huge negative effect on your SEO (Search Engine Optimization), so it’s important to fix them as soon as possible.

Submit and check a sitemap:

A sitemap is essentially just a list of pages of your website. It helps Google and other search engines index your website, and it also acts as a navigation aid by providing an overview of all content at a glance.

Perform search analysis:

With Google Search Console, you can see exactly which keywords have led visitors to your website. You can then structure your marketing efforts around those keywords to increase the chance of being listed in Google Search results.

Write and check a robots.txt file:

Apart from people, your website is also visited by all sorts of web robots, which are often used by search engines to categorise websites. If there are any pages that you would rather leave out from search engines such as Google, you can communicate this using the robots exclusion standard, also known as robots.txt.

Enrich search hit entries:

Google Search Console allows you to highlight certain parts of your website to deliver rich snippets in search results. People are much more likely to click on rich snippets than traditional search results, with most websites reporting 20–30 percent increase in traffic after implementing rich snippets.

How to Set Up Google Search Console?

•  It takes just a couple of steps to set up Google Search Console for your photography website:

•  Go to: https://www.google.com/webmasters/tools/

•  Log in with your Google account (if you have Gmail, you already have a Google account).

•  Click the “Add a property” button in the upper-right-hand corner.

•  Type in the URL of your website and click “Add.”

•  To complete the process, you need to verify that you’re the owner of the website. Choose the recommended method:

•  Download the HTML verification file.

•  Upload it to your website.

•  Confirm the upload by visiting the specified URL.

•  Click the “Verify” button in Google Search Console.

•  Tell Google to use either the “WWW” or non-www version of your website.

•  Learn how to manage your website with Google Search Console.

Summary

Google Search Console is a powerful tool that can help you get more inquiries through your website. While fairly easy to set up, it can take some time to learn how to use all of its features. If you don’t want to wait and risk losing valuable business opportunities as well as customers, you can contact us today for the availability and prices of our SEO services.

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